The Power of Language

Here is a link to an amazingly well thought out and poinient article about the over cautious use of language by the health professionals who wish to promote breast feeding. In in they artfully point out that "special", as is "breast feeding promotes a special relationship between mother and child", is sometimes too complicated and that "best" gives way for a lower standard to slip in. It leaves the reader asking if "Breast is Best" is the most effective way to communicate the truth about the importance of breast feeding.